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{"id":132,"date":"2021-05-05T14:52:51","date_gmt":"2021-05-05T14:52:51","guid":{"rendered":"https:\/\/www.elixo.org\/?page_id=132"},"modified":"2021-05-12T07:58:06","modified_gmt":"2021-05-12T07:58:06","slug":"research","status":"publish","type":"page","link":"https:\/\/www.elixo.org\/research\/","title":{"rendered":"RESEARCH"},"content":{"rendered":"\n

We are involved in research projects with the following objectives:<\/p>\n\n\n\n

<\/p>\n\n\n\n

Market potential: <\/p>\n\n\n\n

Feasibility <\/li><\/ul>\n\n\n\n
- Market trends and size<\/li><\/ul>\n\n\n\n
  - Segmentation <\/li><\/ul>\n\n\n\n
    - Competitor activity <\/li><\/ul>\n\n\n\n
      - Lost business <\/li>
      - Needs & unmet needs..<\/li><\/ul>\n\n\n\n
        <\/p>\n\n\n\n
        <\/p>\n\n\n\n
        Products & services : <\/p>\n\n\n\n
        Positioning & repositioning <\/li>
        Concept & product testing <\/li>
        Pricing\/re-imbursement <\/li>
        Customer satisfaction Usage & opinion studies<\/li><\/ul>\n\n\n\n
        <\/p>\n\n\n\n
        <\/p>\n\n\n\n
        Communication : <\/p>\n\n\n\n
        Promotional strategies\/media Mix <\/li>
        Corporate & brand image <\/li>
        Advertising effectiveness and recall <\/li>
        Logo, copy and name testing <\/li>
        Packaging & presentation<\/li><\/ul>\n\n\n\n
        <\/p>\n\n\n\n
        <\/p>\n\n\n\n
        <\/p>\n","protected":false},"excerpt":{"rendered":"
        We are involved in research projects with the following objectives: Market potential: Feasibility Market trends and size Segmentation Competitor activity Lost business Needs & unmet needs.. Products & services : Positioning & repositioning Concept & product testing Pricing\/re-imbursement Customer satisfaction Usage & opinion studies Communication : Promotional strategies\/media Mix Corporate & brand image Advertising effectiveness […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-132","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.elixo.org\/wp-json\/wp\/v2\/pages\/132"}],"collection":[{"href":"https:\/\/www.elixo.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.elixo.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.elixo.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elixo.org\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":6,"href":"https:\/\/www.elixo.org\/wp-json\/wp\/v2\/pages\/132\/revisions"}],"predecessor-version":[{"id":214,"href":"https:\/\/www.elixo.org\/wp-json\/wp\/v2\/pages\/132\/revisions\/214"}],"wp:attachment":[{"href":"https:\/\/www.elixo.org\/wp-json\/wp\/v2\/media?parent=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}